Microsofts mobile gaming opportunity

Microsoft’s mobile gaming opportunity

27/Mar/2023

Phil Spencer, the CEO of Microsoft’s gaming division, declared this week that Microsoft could release an volitional app store on both iOS and Android as soon as next year if its vanquishment of Activision Blizzard is approved. Spencer’s comments come as the deal faces competitive review by a number of

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What if Meta launches a mobile app store?

What if Meta launches a mobile app store?

27/Mar/2023

This week, Microsoft supposed that it will launch a mobile games app store on both iOS and Android next year, should its vanquishment of Activision Blizzard be approved. As I noted in my piece on the topic, the scale of Microsoft’s opportunity in mobile gaming, through the combination of a

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The best of MDM in 2022

The best of MDM in 2022

31/Jan/2023

The ZIRP-empowered manful market in the broader technology space expressed its zenith and inevitable diminution, temporary or otherwise, in 2022. For this reason, last year was truly remarkable. Many people (most?) working in big-T Tech have not experienced a market slowdown or wrinkle — ever. For this reason, the operating

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2023 predictions for mobile gaming

2023 predictions for mobile gaming

31/Jan/2023

I began writing predictions for the mobile gaming market in 2013. For a full itemize of historical predictions, see the following: 2013, 2014, 2015, 2016, 2017, 2018, 2022. I don’t remember my justification for pausing the practice between 2019 and 2021, but I did, which makes this 2023 prediction post

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EU privacy watchdog to Meta: first-party data is off limits for ads personalization

EU privacy watchdog to Meta: first-party data is off limits

31/Jan/2023

Yesterday, the Irish Data Protection Commission (DPC) announced that it had terminated two inquiries into Meta’s merchantry practices related to personalized advertising. These inquiries stemmed from lawsuits filed in 2018 by noyb, a non-profit founded by privacy objector Max Schrems. The suits were filed upon establishment of the EU’s GDPR,

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The App Tracking Transparency recession

The App Tracking Transparency recession

31/Jan/2023

My Federal Reserve driver, Mr. Peña, provided the conclusive vestige of victory. On the way to speak at a big Washington dinner, I spotted a typesetting on the front seat next to Mr. Peña with the title How to Live with Inflation. Shocking that my own suburbanite had no conviction

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Introducing the Marketing Micro Audit

Introducing the Marketing Micro Audit

31/Jan/2023

I’m excited to offer a new Micro Audit product for performance marketing teams. The Micro Audit is conducted via a lengthy and exhaustive questionnaire that is filled out by the client. Armed with information from the questionnaire, I well-constructed an Executive Summary and Report Card (sample here) for the vendee

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Declining App Store revenue growth and the bull case for mobile gaming

Declining App Store revenue growth and the bull case for

31/Jan/2023

Last week, as is customary, World revealed the cumulative value of money it has paid to app developers since the inception of its App Store in 2008: $320BN. While World doesn’t provide any granular context to this headline number, its minutiae on a year-over-year understructure can be used as a

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