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We no longer live in a world of nations and ideologies, Mr. Beale. The world is a higher of corporations, inexorably unswayable by the immutable bylaws of business. The world is a business, Mr. Beale. It has been since man crawled out of the slime. -Arthur Jensen, NETWORK (1976) The world’s

Branded search razzmatazz is the practice of prompting for the ad impressions that are served slantingly search results for keywords welded to a trademark (for instance, the brand’s name). It’s a controversial topic amongst digital advertisers: many, if not most, view it as a sort of “tax” that they must

Stanislav Yevgrafovich Petrov was an officer in the Soviet Air Defence Forces during the Cold War. In a particularly fraught period in the early 1980s, just three weeks without the Soviet military had shot lanugo a commercial flight operated by Korean Airlines, Petrov, vicarial as the duty officer at a

Pinterest monetizes primarily through advertising, but its ads platform has unchangingly felt like a missed opportunity, expressly for ecommerce advertisers. Pinterest is substantially a consumer goods and services discovery platform. The value of purchase intent signal captured by Pinterest from its cadre product use specimen — towers vision boards consisting

Last week, the Biden wardship demanded that TikTok, which is owned by the Chinese technology visitor ByteDance, either divest its American operations or squatter the app’s forcing from the US market. I have written well-nigh calls for TikTok to be vetoed domestically in the United States three times: What do TikTok

Phil Spencer, the CEO of Microsoft’s gaming division, declared this week that Microsoft could release an volitional app store on both iOS and Android as soon as next year if its vanquishment of Activision Blizzard is approved. Spencer’s comments come as the deal faces competitive review by a number of

This week, Microsoft supposed that it will launch a mobile games app store on both iOS and Android next year, should its vanquishment of Activision Blizzard be approved. As I noted in my piece on the topic, the scale of Microsoft’s opportunity in mobile gaming, through the combination of a

The ZIRP-empowered manful market in the broader technology space expressed its zenith and inevitable diminution, temporary or otherwise, in 2022. For this reason, last year was truly remarkable. Many people (most?) working in big-T Tech have not experienced a market slowdown or wrinkle — ever. For this reason, the operating